Design Lions 2008

Depois de uma pausa alargada nos posts deste blog, estou de volta. Desenterrei esta notícia na minha caixa do correio hoje de manhã (via newsletter da Icograda).

Os vencedores dos Design Lions de Cannes já foram anunciados, tendo a campanha da Coca-Cola arrebatado o grande prémio. Enquanto campanha, não é surpreendente, dado que esta empresa nos tem habituado a este estilo, mas de qualquer forma, ao ver assim apresentada no site, não deixa de ser impressionante.

Pode ler-se no site (Icograda):

Cannes (France) – Cannes Lions International Advertising Festival has announced the winners for the newly launched category, Design Lions. From the 140 entries announced in the shortlist last Tuesday, the Judges identified the Grand Prix, Gold, Silver and Bronze finalists.

The Grand Prix was awarded to Turner Duckworth: London & San Francisco for their Coca-Cola Identity. Awarded for their Creativity, Originality, Execution and the level of Consumer Engagement, the design brief for the Grand Prix design states:

Over the years, Coca-Cola’s visual identity had become cluttered and uninspiring, diluting the brand’s iconic status.The brand was losing its charm and cultural relevance. Coca-Cola developed a new creative idea with the goal of setting the brand back on track.This idea was “Coke brings joy”, a simple statement about the happiness the product brings. Moira Cullen, Design Director at The Coca-Cola Company, challenged us with taking this idea and designing a new visual identity and packaging system that would allow the brand to shine again.

The 12 Gold winners, 13 Silver winners and 16 Bronze winners of the Design Lions were also announced. Download the Cannes Lions 2008 Design Lions Winners (PDF – 116 KB) for the complete listing.

Design Lions celebrates the creative use of design as a lever to influence consumers and its use as an aid to the communication of brand and product messages.

To view the award-winning designs, visit the Cannes Lions website.

Se concordo com os vencedores do gande prémio, não posso dizer que perceba o Gold… para mim o Tesa tape art está muito mais à frente… Bom, mas é isto que acontece nos concursos, certo?

Author: Pedro Amado

Professor Auxiliar na Universidade de Aveiro a leccionar Design de Interação

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